The Mobile App Marketplace:
Any business will have many potential customers using Android and iOS devices, so Google’s Android O/S in particular is a good platform on which to create an app. Many customers will have iOS devices. If you can afford both, it makes sense to offer an iOS and an Android app.
You know that mobile devices are everywhere, but you might not know what kinds are popular and how popular apps really are. Android phones and tablets account for 51% of the tens of millions of mobile devices in the United States. Apple iOS devices are less popular, but still have millions of users, just in the United States.
Almost all of those mobile device users like to use apps. Android users download about 1.5 billion apps per month. Apple users are fewer in number but still download about the same number of apps each month.
Those figures point to a couple of great business opportunities.