Use search engines to attract more customers by investing in a paid search campaign. As the name suggests, paid search is the practice of paying search engines to display your ad at the top of the results. Search engine optimization designs your page text and descriptions for maximum relevance, but paid search ensures that your page gets to the top of the results page.
Pay for Search Placement:
Paid search uses pay-per-click advertising, sponsored ads and similar tactics to get a company or an offer in front of potential customers.
Google AdWords – The ads on the right of the search page. Sponsored ads that show up at the top of the search results are paid for through Google AdWords as well. You can bid on keywords and phrases relevant to the page you want to promote.
Bing Ads – Pay-per-click service like Google’s, but for Microsoft’s Bing and for Yahoo.
Facebook Advertising – Those little ads you see to the right of a Facebook page
Every business owner with a Web site can benefit from at least one paid search tactic. If you would like to leverage these advertising tactics for your business, get in touch.
Paid Search Pays:
There are at least four reasons why investing in a paid search campaign makes financial sense. Jay Taylor at SearchEngineWatch describes the benefits of paid search, which can be summarized as follows:
- It is more predictable than organic search. Your paid ads will always come up, but your brilliant SEO content might still be outdone, or that page might be at the top of the search results for a short time.
- Get twice the exposure. Your ad is on page one and your SEO work gets your site on page one or two organically.
- Attract far more clicks. The ad and the SEO copy logically give you more exposure. Research shows that organic search results cannot make up for the clicks lost by not having a paid ad. And the lower the page ranks in the results, the worse the click-through rate.
- More conversions. This is a byproduct of more exposure and more clicks. Businesses using both paid search and SEO can increase their conversions by as much as 200%.
Clearly, paid search will work for any business with a decent online marketing budget. With or without help from a paid search specialist, you can do some quick market testing and change course if needed.
You don’t need a huge marketing budget or a ton of time to achieve success with a smart paid search campaign. As little as a few hundred dollars a month can do the trick. Your results will obviously vary depending on company, budget, competition and so forth. Unlike some marketing tactics, paid search results are easy to track. You can easily find out how many people click on your ad and what they do on your site.
Are you convinced of the value of paid search, but don’t have the time or the interest to work on it yourself? Let me plan and manage a campaign for you. I can work with any reasonable budget and help any business achieve success with a paid search campaign.