Any business with a Web site has to engage in continual marketing efforts online, which is what social media marketing is for. There are many options, but with Facebook being one of the most popular Web sites in the world, why not focus there?
Everyone knows that Facebook is the largest social network in the world. In any given community, a significant portion of the adult population has a Facebook account. Many area businesses have Facebook pages. Your competition is probably on Facebook using a number of techniques to reach customers.
Facebook offers businesses and entrepreneurs a variety of tools to use. Pages and ads are just the best-known tools. Their other offerings include:
- boosted posts
- links ads
- social sharing widgets
- conversion tracking
- local awareness ads
Using those marketing tools well requires time and specialized knowledges. That’s why so many businesses elect to outsource their Facebook marketing – page creation, ads, posting – so they can get more for their money. This strategy is a good one. Managing a Facebook campaign in-house also works, but it takes time and technical skill.
If you’d rather not manage your own Facebook presence, don’t hesitate to get in touch and find out how I can help you make Facebook work for your business.
Success Stories Abound:
Facebook marketing has paid off in a big way for thousands of businesses of all sizes, from established corporations with tens of millions in sales to a start-up someone runs out of their spare bedroom.
A beauty products firm called Carol’s Daughter generated partner sales of $20,000,000, added 40,000 new email addresses to their database and reduced their cost to acquire an email by 30% using link ads and conversion tracking.
A restaurant, Boba Guys, used local awareness ads and boosted posts to acquire thousands of new customers at an average cost of $1 each and made nine times as much as they spent on their marketing campaign.
The children’s clothing firm LolliWoolly Doodle, started marketing on Facebook with a page listing some remnant garments for sale. They grew to become one of the most successful sellers on Facebook over a few years.
Those are three examples of how hundreds of thousands of businesses use Facebook to generate more business. You can attempt to duplicate any of the thousands of success stories on your own, or you can hire someone to run your Facebook marketing.
I can take on several tasks related to Facebook marketing:
- Facebook page management – create the page and posts, track visitor statistics
- Facebook ad campaigns – writing and posting ads
- Monitoring return-on-investment – tracking Likes, Shares, and ad clicks; reporting to the client
Let me help you set up a Facebook page, create posts, write ads and monitor your results. If you need someone to run your social media marketing, don’t hesitate to get in touch.